RENEWAL MARKETING SPECIALIST
CARE is an international NGO with local staff and community partners in 100 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from disaster response to food and nutrition to education and work for women and girls to healthy mothers and children. CARE puts women and girls at the center of everything we do because when they have equal access to resources, they lift their families and communities out of poverty. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for 75 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and Fight with CARE.
Work Location : US – Atlanta, GA Type of Post : Not Applicable
Other Possible Location : Funding : APPROVED
Expected Travel : up to 10% Type of Contract :
Language Requirement : ENGLISH Application Deadline :
Employee Duration : Active Full-Time
The responsibilities of this role directly impact the generation of unrestricted revenue through existing donors for CARE. The Renewal Marketing Specialist is responsible for managing the day-to-day production and creative processes for the Renewal Program including appeals, and telemarketing campaigns etc. Assures the annual strategic plan is implemented correctly and on schedule. Works with the Offline Marketing Manager on reporting campaign performance of each mailing as needed. Responsible for communicating the strategic initiatives for each campaign to the Business Operations and Constituent Services teams. Responsible for key steps in coordinating, implementing, and monitoring creative strategies for the Renewal program. Processes include but are not limited to, participating in strategy sessions and providing input into the creative processes. Communicate with other DM specialists/program managers and outside agencies to assure the creative reflects the strategic objectives established for each mailing and is developed in timely and accurate fashion. Research and work with the Offline Marketing Manager to select creative resources and photos to be used in the creative process for each mailing. Assists the Offline Marketing Manager with budgeting and invoicing responsibilities. Employs other donor engagement activities as necessary.
Responsibilities:
Creative development
Responsible for key steps in coordinating, implementing and monitoring creative strategies
Communicates with other DM specialists/program manager and outside agencies to assure the creative reflects the strategic objectives established for each campaign and is developed in a timely and accurate fashion
Researches which creative resources and photos should be used in the creative process for each campaign
Provides recommendations for which creative resources and photos should be used in the creative process for each campaign
Reviews strategy document for each campaign from outside agency
Manages creative review process
Works with Manager to review creative layout and copy for each campaign to ensure they reflect overall strategic objectives
Provides input on copy and creative
Routes creative for internal review and compiles copy comments from reviewers
Works with Manager to determine if comments on creative are applicable
Articulates and or graphically illustrates changes to vendors
Responsible for making sure changes have been made
Researches and compiles information for the copy development process
Researches information available in CARE’s Program departments and CARE website
Researches current emergencies in the developing world in which CARE is providing relief assistance
Compiles CARE photos and works with the Manager to decide which photos should be sent to the vendors
Receives artwork from agency
Proofs packages for typos or misinformation
Review and approve laser set ups including record review in the database of record to assure campaign strategy is being implemented correctly
Tracks creative process to ensure all components have been approved and printed
Maintain creative samples
Data management
Works with Manager to review and approve test quantity recommendations from vendor and counts pulled from database
Works with Manager to review all output and counts
Works with Manager to review and approve final counts and cost to outside database vendor
Program management
Manages day-to-day production and creative
Serves as a project manager of the day-to-day process to ensure the quality, timeliness and accuracy of the campaigns
Acts as a liaison between Mass Market Fundraising and other CARE departments
Assures all campaigns are developed in line with organizational guidelines
Communicates the information to outside creative agency to assure they are provided updated information on CARE’s program activities
Serves as a technical advisor to Constituent Services by answering questions and providing clarification on creative and segmentation strategies
Stores documents on the internal shared drive and in the file room
Provides the Operations department with source codes as requested
Provides tracking information to the team
Confirms package/campaign drops
Strategic development
Assures strategic plan is implemented correctly and on schedule
Communicates strategic initiatives for each campaign to Constituent Services
Budgeting
Codes new invoices and ensures accuracy of worksheets and billing
Sends invoices to the Finance department for payment
Maintains and files invoices
Qualifications:
- Bachelor’s degree in Marketing or related field
- 2 – 5 years in direct marketing or other business areas, e.g. Finance, Data Analysis
- Excellent oral and written communication
- Microsoft Office (Excel and Word; familiarity and experience with database applications)
- Excellent interpersonal skills
- Extremely organized
- Excellent project management skills
- Attention to detail
- Proofreading skills
- Research Skills
- Strong Initiative
- Deadline Driven
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There are individuals who may use CARE’s name and trademark in emails and on websites in an attempt to solicit fees from interested job-seekers. Some examples of these fees are placement fees or immigration processing fees. CARE does not use recruiting or placement agencies that charge candidates an up-front fee of any kind. Occasionally, CARE does employ recruiting or placement agencies to help us identify candidates for specific employment within CARE. If you’re contacted by a legitimate recruiting or placement agency, there should be no charge to you. If you suspect that you have been a victim of fraud from someone purporting to be CARE, please contact us at legal@care.org.
We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. If you’d like more information about your EEO rights as an applicant under the law, please click here.
